Pencil illustration step by step of dry fly construction

Fly Tying Classes with @Super_FlyGuy

I’ve been working hard on my alter ego Super Fly Guy and with the trout season nearly upon us, it’s time to get people tying up flies.

For the past two years I have been teaching fly tying to all abilities in my own way, but with the increasing amount of artwork I have been producing, I thought I should illustrate my lesson plans by hand.

I have so far drawn up everything from tying on for the first time to whip finishing and everything in between. Its been a great process to get drawing again, but I must confess to a small cheat… I worked out every component I would need and drew them separately, combining them together on the computer. To hand draw even the hook 18 time a page seamed like a poor use of time.

Hopefully the results are as pleasing to see and use as they were to produce.

If you are interested in learning to tie, you can book in on a class below, there are currently spaces left for Intermediates on the 14th of march and beginners on the 4th of April.


My Early 3D Sketches Of The Inaugural @Coffee_Masters_ Competition Bar For @dunnefrankowski

Coffee Masters bar


I won’t go into much detail as the finished product (sadly) went through another design firm, but these are the first sketches I produced for DunneFrankowski to be used in the new Coffee Masters competition.

Designed to be easily transportable and adaptable, the two level counter showed off sponsors’ equipment whilst providing good workflow for six different disciplines

coffee masters competition barCoffee Masters alt layoutI also took the bar module and created an idea for a possible trophy too, but a more traditional silver cup was chosen instead.

trophies copy

Jordi Mestre WBC 2013 Sensory Mats | You Won’t Believe What Happened Next…

Just found this in the deepest part of my hard drive.

Jordi Mestre WBC


It’s the place mat for each of the sensory judges at Jordi’s WBC (World Barista Competition) competition.

Nothing ground breaking going on except a pretty design that helped keep the various glasses and cups out of the way of nervous shaky hands serving cappuccino.


Oh, wait, there is the little bit of text underneath the spot where the napkin sat.

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A personal thank you to any judge that actually used the mandatory napkin.


A New Shelving Concept (or shelves as they used to be called) | @Craft_Coffee

The shelves finally up.

The shelves finally up.

Craft Coffee, one of my favorite shops in London wanted to expand their retail area with a bit more product. Not wanting to fall into the trap of the cliché of scaff boards and steel conduit, I came up with this simple and adaptable design.

C4D render of ratchet strap shelves

C4D render of ratchet strap shelves

A little sketching and a bit of fiddling in C4D I came up with the idea of using ratchet straps to pull the shelves into the wall, and a bracket that doubles as a shelf bracket and strap pulley at the same time.

welding up the brackets

I got to weld up the brackets thanks to Adam Lawrence at One Little Girl And A Can Of Gas who rented me a bench and mig welder. Not done any welding since 1996 when I worked at Spax so that was nice.

The happy owners

The happy owners

I still need to go back and tidy up the joins and set it all a touch straighter, but for this moment, it’s done.




Murals On Tiles in Frescobaldi Restaurant Mayfair

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As always the strangest of commissions landed on my lap.

“Bruno, can you replicate some artwork we’ve had made, 4 meters tall and on white glazed tiles?”

The answer was yes, but practically I had no idea. A quick ring-a-round my little black book and the incredible scenic painter Jason Line was on board. Together we worked to produce a mechanic and workflow to get the paint to stick to the glaze and not use Jason’s talents for mundane wall prep.

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My new project

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Since breaking my leg last year, I have spent a huge amount of time tying fishing flies. In April, thanks to a few commissions, I decided to wrap it all up into some form of business.

SFG biz logo-02


So far Ive had dressed flies commissioned and sent around the world, boxes of dries and most recently started teaching beginners to master the basics.


A may fly pattern of mine.

A may fly pattern of mine.

A dressed pattern I designed and tied, packaged up and sent to Canada

A dressed pattern I designed and tied, packaged up and sent to Canada

The first Super Fly Guy fly tying class at the Three Kings pub.

The first Super Fly Guy fly tying class at the Three Kings pub.